Revenue Blueprints that keep deals moving
Self-serve kits for firms that want fewer stalled deals and fewer late night scrambles. Built for service firms with in-house sales and marketing.
Problem it solves
- You have results, but no proof that closes deals.
- You publish case studies, but no one reads or uses them.
- Buyers like you, but they cannot justify the decision internally.
What you get:
- Interview script to capture outcomes and constraints
- Case study template with a clear story structure
- Draft structure to turn notes into a usable first draft fast
- Examples of what good looks like
- Frameworks for how/when to use these assets
Review (Optional add-on):
- Per asset. One round of feedback. Delivered in 3 days.
Time required:
- 30 minutes to pick a project worth documenting
- 60 minutes interview
- 120 minutes to write
- 60 minutes to create distribution assets
Case study blueprint
Create proof that sells when your team’s not in the room.
This blueprint will help you create case studies your team can use to engage prospects, nudge late-stage deals, manage price pushback, and expand accounts.
Price: $349
Thought leadership blueprint
Prove expertise before your experts show up on call.
This blueprint gives you a system that turns expert knowledge into sales-supporting insights your team can use in outreach, follow-ups, and deals.
Price: $349
Problem it solves
- You sound like everyone else, so buyers default to price.
- Marketing creates content, but sales can’t use it in deals.
- Prospects don’t see the full range of your expertise.
What you get:
- Ideation process aligned to revenue goals
- Interview script to capture expertise and why it matters
- Draft structure to get to a usable first draft fast
- Examples of what good looks like
- Distribution frameworks
Review (Optional add-on):
- Per asset. One round of feedback. Delivered in 3 days.
Time required:
- 60 minutes to set up the ideation process (one-time)
- 30 minutes ideation chat
- 60 minutes interview
- 120 minutes to draft
- 30 minutes to create distribution assets
Problem it solves
- Each rep sells differently, often relying on the founder.
- Sales data is unreliable and unhelpful.
- Prospects can’t sell internally, leading to closed/lost
What you get:
- Stage definitions and exit criteria
- Pipeline hygiene checklist (fields, notes, next steps, proof)
- Pitch structure outline (problem, stakes, proof, next steps)
- Customizable sales call SOP and script
- Templates for effective sales follow-ups
- Weekly pipeline review agenda
Review (Optional add-on):
- Per asset. One round of feedback. Delivered in 3 days.
Time required:
- 2 – 3 hours to set up stages and exit criteria
- 2 hours to build or adapt deck to the new structure
- 2 hours to customize the sales script for your team
- 30 minutes (per team/weekly) to run pipeline reviews
Sales enablement blueprint
A practical approach to repeat sales for service firms.
This blueprint gives you a simple, repeatable process your sales team can use to move deals through the pipeline with less founder intervention.
Price: $499